Life's too short to build something nobody wants!

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How do we help you master a Lean approach to your business?
Life's too short to build something nobody wants!

Over the past few years we've employed "Inbound Marketing" as the primary approach to assisting our clients with Online & especially Social Media Marketing. With all the advantages this methodology provides, there was still too much time invested in exploring and defining the underlying assumptions of a campaign before we could really jump in and "do it"! Then we discovered Business Modeling Canvas and especially the Minimum Value Proposition aspect of that approach. Six months and several clients later, we were convinced - noone should undertake a new business venture, try developing a new product or service or invest in marketing an existing one, before they've completed a MVP (Minimal Value Proposition) Canvas and undergone an aggressive Customer Discovery process.

  • If it is a "How-To" insight and relevant to Lean Startup we'll post it on the Learning Lean Wiki.

  • A carefully curated collection of insightful articles from leading Lean Startup thinkers and doers that we feel are worth sharing.

  • Online opportunities to both learn the concepts and actually apply them, all delivered or moderated by experienced Lean Startip professionals.

  • Interested in a dedicated assistance focused on your unique business, call us to explore the possibilities.

Yoel Ben-Avraham

Semi-Retired IT Professional turned Self Appointed Lean Startup Evangelist

Yoel Ben-Avraham

Consultant & Workshop Facilitator
Semi-Retired IT Professional with over 25 years experience in helping businesses harness the potential of technology to achieve their goals. Recently turned Self Appointed Lean Startup Evangelist dedicated to spreading the word and helping aspiring entrepreneurs acquire master of this power approach to business development.
What some of our clients have to say . . .

"You just have to pay attention to what people need and what has not been done."--Russell Simmons

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